OUR PURPOSE

a clear mind for clear skin

My question for you today is if you feel like you’ve ever been through the following cycle:

You feel insecure about a feature that you have. It could be acne, wrinkles, dark undereye circles or anything else. So the next time you go to the drugstore, you stop by the cosmetics aisle. You come across a product that states that it will get rid of that insecurity. Wow! That’s great; those 25 bucks are worth it. You bring it home and try it out, even for longer periods of time, only to find out that the price wasn't worth it after all. Your skin hasn’t transformed the way you wanted it to. How did you feel? Disappointed? Frustrated? Or even betrayed by the brand whose mascara you oh so love? 

Have you ever experienced that? I know I have - plenty of times. And if you’re here, reading this right now, you or a loved one probably has too. The purpose of this website is to help you be more confident in yourself and see the big picture of beauty standards. It’s also here to show you that skincare and makeup shouldn’t make you feel like you have to use or keep using them, but you can. Cosmetics are a form of self-care. Mentally and physically. It should help you express yourself, not hide your sparkle. 

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This is a neutral space, providing you with simplified but reliable information about the science behind skincare. Whether you are young or old, just trying to find out the basics about skincare or staying updated with today's trends, this is a safe space for everyone.

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As this project grew, a magazine was born into it. Discussing all kinds of aspects of beauty, from cosmetics to fashion and culture to trends, there is something for everyone, maybe even you! ;)

See this site like a type of encyclopaedia; it's not a book you need to read from beginning to finish if you don’t want to. Just open the pages that you’re interested in. Or don’t. Honestly, I can’t tell you what to do. It’s like a buffet; take what you need and have fun doing it. I wish you all the best, enjoy.

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- Daréna Palyvoda
Founder and CEO of The Clairence Project